Big Changes May Save Barnes and Noble

A huge focus of James Daunt’s keynote speech to the Independent Book Publishers Association (IBPA) was how Barnes and Noble is bouncing back from the retail apocalypse. It also included a lot about mundane changes like new furniture to major overhauls of how books are even shelved!

One big change is that stores can now take responsibility for stocking their shelves — a real game changer and an advantage to authors who can get their books stocked at the local stores.

Individual stores will now decide which books they want to stock. Publishers used to buy a place on the shelves, but no longer have that option.

B&N has shifted from how it operated in the past, providing a much-needed opportunity boost for indie and small press publishers.

“It’s so smart of Barnes and Noble to position themselves as less of a big retailer and more as an indie bookstore,” said Miral Sattar of LearnSelfPublishingFast and author of the Self-Pub and Book Marketing newsletter. “There are lots of ways to get your print books into physical Barnes and Noble stores, but I always tell indie authors to distribute through IngramSpark for the print book distribution. In general, bookstores are more amenable to ordering copies from places that aren’t competitors (like Amazon).

“So if you want to get your physical book into a Barnes and Noble, distribute your paperback and hardback through IngramSpark, reach out to your local Barnes and Noble, make sure your book meets the Barnes and Noble requirements, and send your book to the small press department.”

Now that they have a chance to reach the shelves of Barnes & Noble, independent authors and small publishers can focus on forging relationships with local B&N branches. They at least now have a chance of competing against massive advertising campaigns and shelf space contracts from the Big Five.

The French love their bookstores

In the 1998 romantic comedy You’ve Got Mail, Meg Ryan stars as an independent bookseller whose livelihood is threatened by a behemoth bookstore chain owned by Tom Hanks.

Thats was fifteen years ago. Today, book selling is a different game, the pendulum having swung so much to the other side that it’s the few chains left who are fighting for survival against Internet book sellers and e-books.

In France, where bookstores are a common site along Paris streets, things are different than in the U.S., where bookstores are vanishing at a fast clip as the popularity of e-books increases. But in France e-book sales don’t threaten book sales, where less than two percent of book sales are e-books. The biggest threat to small booksellers in France comes from Amazon. And for now, small book shops are surviving quite well, selling books, not gifts.

NPR recently ran a segment about a French law that would go a long way toward ensuring the survival of bookstores. The French government has played a big role in fostering the bookstore-friendly environment and lately has accused Amazon of attempting to drive down the price of physical books, the opposite of what’s been happening in the States.

This month France’s lower house passed a bill that would prohibit Amazon from offering a 5 percent discount on books plus free delivery. Limiting discounts on books is one of the ways France is trying to ensure the survival of its independent booksellers. The French culture minister has also accused Amazon of spending several billion dollars on free shipping worldwide in order to gain a competitive edge.

Amazon hiring in Southern California

The opening of the Amazon facility at the former Norton Air Force Base has proven to be a boon for the city of San Bernardino, which is reeling from a recent bankruptcy filing and workforce layoffs.

The facility, which was completed Oct. 1, handles shipments of products purchased online. City leaders hope that the tax on sales will help turn the city around since California law allows Amazon to designate which city is a “point of sale” for sales tax purposes, thus allowing San Bernardino to pocket 1 cent on the dollar for all sales processed through the center.

The wages are also a big plus, averaging about 30 percent higher than most traditional retail work. Those interested in working for Amazon, can apply online.

Amazon to build two fulfillment centers in California

An Amazon.com worker at a fulfillment center

Amazon.com Inc. plans to open two new fulfillment centers in California over the next year, a move in response to an online sales tax deal between the online retailer and the state of California.

The move comes after California Gov. Jerry Brown signed a law in September requiring large online retailers to begin collecting sales tax from state residents next year. Amazon won a postponement of the sales-tax collection requirement until next year after promising to build warehouses in the state, which will create at least 10,000 new full-time jobs and 25,000 seasonal jobs by the end of 2015.

As early as this fall, Amazon plans to take over a 950,000 square-foot facility in San Bernardino, in Southern California. Additionally, Amazon plans to open a 1-milion-square-foot fulfillment center in Patterson, just east of the San Francisco Bay area. That facility should open in the second quarter of 2013.

By the end of the second quarter of 2012 Amazon will create “hundreds of full time jobs with benefits” in Patterson, California, said Dave Clark, Amazon vice president, global customer fulfillment.

We appreciate USAA Real Estate Company’s hard work, the support from Governor Brown and state and local officials, and we look forward to creating hundreds of full time jobs with benefits in Patterson when the facility begins shipping to customers in 2013.

The two new fulfillment centers apparently represent only the initial warehouse moves by Amazon in California, coming as they do on the heels of a 34% sales increase in the first quarter for the online retail giant.

Is your local Barnes & Noble closing down?

Is Barnes and Noble doomed to Borders’ fate?

Borders’ liquidation this summer should have been Barnes & Noble’s grand opportunity to grab a sizable market share, just as the warehouse book-selling superstores benefited in the past when they ruthlessly forced countless smaller and independent bookstores to board up and call it quits.

But something isn’t quite right at Barnes & Noble. Call it bad zeitgeist or whatever you want, but the vibe is all wrong. A quick check of our local store this weekend revealed aisle upon aisle, indeed entire sections of the store, stocked with non-book items, junk we’d never have seen a few years ago. One would’ve thought that putting out their own proprietary eReader (Nook) should have kept Barnes & Noble in the game, but a price-slashing war with Amazon is exposing the retailer’s financial shortcomings.

These times, they are a-changing, and Barnes & Noble can kiss their glory days goodbye.

The bookseller just emerged from another dreadful quarter. Take the Nook and its digital downloads out of the equation and the stark reality is that sales actually fell by 11% at its superstores. Unlike Amazon, which has a habit of always turning a profit, Barnes & Noble posted another wider-than-expected deficit.

Losing money and market share is a recurring theme at their superstores, and stacks of the Steve Jobs biography at a 30% markdown isn’t going to staunch the bleeding. Barnes & Noble has missed Wall Street’s profit targets in each of the past six quarters, and industry analysts see nothing but losses for all of fiscal 2012.

We’re now heading into the Christmas season, by far the most profitable part of the year for booksellers, but with so many consumers purchasing gifts cheaper online (including books), how many will be crowding the registers at your local Barnes & Noble? For the real book lover in your family, wouldn’t a Kindle make a more attractive gift? Forget the Nook. Kindle owns the eReader market.